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Paladin Consulting Group


Paladin Consulting Group LLC is a full-service, integrated public affairs firm based in Madison, WI. Our issue management team brings all available resources to bear to help advance our clients’ cause. We are more than lobbyists or consultants. We are strategists with a comprehensive approach to problem solving and issue navigation.


Our integrated approach chooses from a menu of offerings to craft the best possible recipe for our clients’ success. We specialize in issue management, lobbying, strategic consulting, procurement, political positioning, grassroots, grass tops, public relations strategy, and corporate and organizational consulting.

The breadth and depth of our political connections ensure that our clients will always be well positioned. Our firm’s combined relationships are simply second to none. We know what needs to be done, who needs to be involved, how to coordinate all appropriate resources, and when and where to concentrate our effort.


BRYAN BROOKS is a partner with Paladin Consulting Group. With over 20 years of experience in political and policy arena in Wisconsin, Mr. Brooks is well equipped to help a wide variety of clients succeed. Mr. Brooks has strong expertise in strategic consulting, lobbying, procurement, political positioning, grassroots, grass tops, and public relations strategy

Prior to Paladin Consulting Group, Mr. Brooks was the President / Owner of Brooks Consulting LLC, a government and business consulting firm. Mr. Brooks also spent several years at Whyte Hirschboeck Dudek Government Affairs, a subsidiary of Whtye Hirschboeck Dudek SC law firm in Wisconsin. At both Brooks Consulting and WHDGA, Mr. Brooks worked with clients at the local, state, and federal levels in all areas of consulting.

Before beginning his career in government relations, Mr. Brooks served as a Chief of Staff, Research Assistant and Legislative Assistant in the Wisconsin State Legislature. As chief of staff, he was intimately involved in the strategy of all areas of the legislative process. Mr. Brooks has a detailed understanding of the legislative process and procedure as well as a strong familiarity with numerous issues in both houses of the Legislature and in various departments and agencies.

Mr. Brooks has also served as a political strategist on numerous state and national campaigns. Mr. Brooks has close relationships with the Governor’s office and his Administration, Attorney General Josh Kaul and his office, and numerous members of the Legislature and their staff.

JEFF FITZGERALD is a partner with Paladin Consulting Group. Mr. Fitzgerald has very strong relationships and connections in the current political climate and is well positioned to help navigate the policy and political goals of our clients.

Mr. Fitzgerald comes to Paladin after serving twelve years in the Wisconsin State Legislature. During his tenure, he served as Assistant Majority Leader, Majority Leader, Minority Leader and Speaker of the Assembly—the body’s highest post. Through the leadership of Mr. Fitzgerald, the Assembly Republicans retook control of the Assembly in 2010 after losing the majority two years earlier.

He has recruited and/or served with numerous members of both the Assembly and Senate, including several members in leadership positions in both houses of the Legislature. Current Speaker Robin Vos was Mr. Fitzgerald’s appointment as the co-chair of the Joint Finance Committee while he was Speaker.

As a result of his years in the legislature, Mr. Fitzgerald has a thorough understanding of legislative strategy and procedure. He is very well positioned to help a client navigate government in the most efficient and effective way.

Mr. Fitzgerald was also a candidate for the United States Senate in 2012, giving him a statewide profile and relationships with numerous companies and communities throughout Wisconsin.